Loyal Crush Founder: Zoe Gordon

Meet Zoe, Loyal Crush CEO & Founder

So, the first thing I thought when I went to add a blog about myself under the ‘crush’ section was ‘Is it ok to say I’m crushing on myself?’ Then I thought, yes! Why not? I’m all about the self-love and part of creating this website is definitely about spreading a positive self-image to the beautiful people who visit our store. So… check. Yes, definitely crushing on myself. 

The second important part (and maybe the most obvious – hint… it’s in the logo) is offering only cruelty-free brands. I know this may seem naïve, but when I was shopping online on some of the big-name brand stores, it just didn’t occur to me that these brands would still be testing on animals. I would get the products home and after a few universal prompts (you know… brief messages from the universe that lead you to a complete and organized action) I decided to start investigating if these products were actually cruelty free by simply Googling it. I was surprised to find that they weren’t.

"I know this may seem naïve, but when I was shopping online on some of the big-name brand stores, it just didn’t occur to me that these brands would still be testing on animals."

Now I’m in a predicament. I have this product, I paid a lot of money for it, it’s not cruelty free, I can’t believe people still test on animals and I don’t know if I should just throw the product away because it’s incredibly wasteful. I’m in a moral bind and I decide it’s just not a good enough way to shop online and I hear from friends that they also experience this so I decide to create a place just for us… Loyal Crush (our loyal shoppers). In doing so, I hope other people will start to understand that the products they purchase are not always looking out for them – they may contain harmful chemicals, they may be tested on animals, they may just not care. 

I also want to create a health center. As someone who suffers from anxiety and depression, I know it’s the small rituals of self-care that can help bring me back from the depths. Those small moments where you take care of yourself, because you’re worth it. So, I’m combining yoga, meditation, internal and external wellbeing in the one place. I hope you love it. I hope it brings you happiness.

"I hope other people will start to understand that the products they purchase are not always looking out for them – they may contain harmful chemicals, they may be tested on animals, they may just not care."

Finally, I really want to support charities that support the environment and animal wellbeing. This is hugely important to me and I hope you enjoy knowing that $1 from ever order will go to a charitable donation. That way you and I can feel good knowing we’re making a small difference. Hey, maybe it will be a huge difference. I really hope so!

Crushing on you xxx

Loyal Crush Signature


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