Cruelty-free products are those that are not tested on animals at any stage of their development. This includes both the ingredients used and the final product itself.

Opting for cruelty-free products helps protect animals from unnecessary harm and suffering. By supporting brands that do not conduct animal testing, you promote ethical practices and encourage the development of alternative testing methods.

While we do our best to offer vegan and cruelty free products, not all of our products are certified vegan and organic.

For example, in some instances, honey is used as an ingredient. Some products have a mixture of organic and non-organic ingredients.

The best way to find your favourite preference is to use the 'sort by' option on each collection page. If you select 'vegan' it will show all products that are vegan. Likewise for organic and other options available within the 'sort by' menu.

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Express shipping is $19.95 and can be expected in 1-2 business days to most locations around Australia, excluding regional areas that don't have close access to an airport. To regional areas delivery may take 2-4 days with express.

Standard delivery is approximately:

1-2 business days to Sydney & Brisbane

2-4 business days to Melbourne & Adelaide

2 business days to Sunshine & Central Coast

3-4 to Wollongong & ACT

4-6 business days to WA, NT, TAS & North QLD

4-6 business days to most regional locations

Every beauty enthusiast knows the magic of a good mascara. It's the final touch, the cherry on top, the pièce de résistance of any makeup look. But not all mascaras are created equal. In the endless sea of beauty products, our range of mascaras emerges as a beacon of natural beauty. With a dedication to superfood ingredients, our mascaras offer more than just a darkened, lengthened lash – they promise nourishment, care, and an unbeatable allure. Let's embark on a journey to discover what makes our mascaras truly stand out.

The Superfood Advantage
The term "superfood" has been buzzing in the health and wellness space, but its entry into the beauty realm is nothing short of revolutionary. The idea is simple yet powerful: if superfoods can boost our health from the inside, why not leverage their benefits for external beauty?

Our range of mascaras is infused with potent superfoods, ensuring that every time you coat your lashes, you're feeding them nutrients. Ingredients like quinoa, kale, and moringa aren't just for your smoothies anymore; they're here to revolutionise your lash game.

Darkening with a Difference
The primary function of mascara is to darken the lashes, making them appear more prominent and defined. But our mascaras do so with a gentle touch. They don't just coat your lashes with dark pigments; they condition them, ensuring that while your lashes look dark and sultry, they remain soft and fluttery.

Lengthening Lashes the Natural Way
Long, sweeping lashes have always been in vogue. Our mascaras provide a lengthening effect, giving you that coveted elongated look. But, unlike conventional mascaras that might use synthetic fibers, our formulas rely on natural waxes and superfood extracts. This ensures that while your lashes reach new lengths, they remain healthy and strong.

Volumising and Curling: The Double Bonanza
Thick, curled lashes can elevate any look. With our range, you don't need a lash curler. The mascaras are formulated to naturally curl and volumise the lashes, giving them a multidimensional appearance. The result? A wide-eyed, fresh look that lasts all day.

Nourishment with Every Swipe
One of the standout features of our mascaras is the nourishment factor. Conventional mascaras might leave your lashes feeling brittle and dry after removal. In contrast, our superfood mascaras ensure that even after you've taken off your makeup, your lashes feel conditioned and nourished. Think of it as a mini spa treatment for your lashes every time you wear makeup.

Safety First: No Harsh Chemicals
The eye area is delicate, and what you apply close to it matters. We're committed to ensuring that our mascaras are devoid of any harmful chemicals. No parabens, sulfates, or synthetic fragrances. Just the goodness of nature, bottled up in a sleek mascara tube.

Cruelty-Free Beauty
Beauty shouldn't come at the expense of our furry friends. Our commitment to cruelty-free products means you can flutter those gorgeous lashes with a clear conscience, knowing no animals were harmed in the making of your favourite mascara.

Suitable for Sensitive Eyes
Thanks to the natural, gentle formulation, our range of mascaras is ideal for those with sensitive eyes or those who wear contact lenses. No more worrying about irritations or red eyes. Just bold, beautiful lashes.

Sustainable and Eco-friendly
In an era of conscious consumerism, our mascaras aren't just good for you but also for the planet. With sustainable sourcing and eco-friendly packaging, we're ensuring that your beauty choices align with your values.

In the world of mascaras, our range promises more than just beauty; it promises care, nourishment, and an ethical approach to beauty. The superfood infusion means that with every blink, with every flutter, you're not just showcasing your beauty but also your commitment to natural, conscious choices. So, the next time you reach for that mascara wand, know that you're making a choice that's good for you and the world around you. Dive into the world of superfood mascaras and experience the difference.