In Conversation


Erika From Axiology

Step behind the cruelty-free business curtains and discover what makes Erika from Axiology the ultimate crafter of lipsticks.

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This is the launch

Welcome To OUr Wellness Centre

At Loyal Crush we are passionate about beauty - inside & out. So, we're proud to introduce the Loyal Crush Wellness Center, home to 360-degree health solutions for personal growth with the very best wellness instructors.

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What's New

What's New

What's New

launching the wellness centre

The Edit


Sophie Haber

Find out more about what inspires our Loyal Crush teachers as we chat with Sophie Haber about her favourite things. Discover some inspiration of your own from Sophie's top 10 picks.

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journal Continued...

Self - Care

Self - Love

Self - Empowered


Loyal cruelty free promise

Dedicated to wellness

Loyalty program rewards

Complimentary packaging

FOLLOW OUR JOURNEY @_loyalcrush_