at loyal crush,

we understand the desire to live a better life by adding meaning to everything we do.

Every purchase we make that supports cruelty free skincare or natural and organic beauty
brands is our way of voting for the future we believe in - creating a culture where no products
are ever tested on animals and non-toxic, natural and organic products are the norm.

ABOUT US

DONATIONS

SUSTAINABILITY

A message from the founder:

The brand vision

“When I wondered how to help the environment, I realised business was the best vehicle for investment. Donations make a big difference to charitable projects and I'm proud to say with every purchase made on the Loyal Crush website (no matter how big or small) $1 is also donated to i=Change to either the Seabin Foundation, Greening Australia or Her Future. My message to women is that it’s never too late to start again and learn new skills - and your success is the very vehicle to make a wider impact to small communities through connection and philanthropy. 

Zoe Gordon

OUR PHILOSOPHY

the future of the beauty industry

The search for the ultimate 100% cruelty free beauty platform is over with Loyal Crush. We are an e-commerce store where no products are ever tested on animals - and non-toxic, natural and organic products are the norm.

Self - Care

Self - Love

Self - Empowered

FROM US TO YOU

Loyal cruelty free promise

Dedicated to wellness

Loyalty program rewards

Complimentary packaging

FOLLOW OUR JOURNEY @_loyalcrush_