your wellness destination.

Join Loyal Crush and our community of practitioners, wellness gurus, qualified health professionals and the everyday beauty obsessed. Collectively coming together with a passion for cruelty-free beauty, natural living, healthy habits and earth friendly practices. 

wellness centre

Step into our wellness centre and choose from a selection of downloadable meditations, self-care rituals & journeys, at home yoga-practices and guided courses all specially designed by our community of experienced teachers to meet modern-day health needs.


Self - Care

loyal journal

Follow our Loyal Journal, where you will uncover discussions on the latest beauty fads & trends, make up tutorials and meditation techniques plus the latest on cruelty free skincare, #WeAreLoyal interviews and more.

Self - Love



Discover a space to connect with our community of wellness professionals, who are devoted to the path of education, inspiration and lifting health naturally. Learn more about the people behind the practices and join the Loyal Crush self-care journey.


Self - Inspired

loyalty program

Join our exclusive loyalty program. A membership that complements your journey towards a healthier and happier lifestyle, natural living and glowing skin. Earn Loyal Beauty Points and unlock benefits including discounts, bespoke content and exclusive access.


Self - Guided

Self - Empowered

about us

Find out more about Loyal Crush including our donations program, the philosophy behind our business and what it means to be cruelty free.