The Best Lipstick Brands

The Best Lipstick Brands in Australia: How to Choose Your Perfect Lipstick

A great lipstick does far more than add colour. The right formula can boost confidence, complement your complexion and completely transform your makeup look, whether you're heading to work, meeting friends or dressing up for a special occasion.

With so many lipstick brands available, finding your perfect match isn't always easy. Matte or satin? Cream or sheer? Long-lasting or nourishing? Every formula offers something different, and the best choice depends on your personal style and what you want your lipstick to achieve.

In this guide, we'll explore what makes a great lipstick, the different finishes available and some of our favourite cruelty-free lipstick brands available at Loyal Crush.

What Makes a Great Lipstick?

The best lipstick should feel comfortable to wear while delivering the finish you're looking for. Some people prefer rich, opaque colour, while others love lightweight tinted formulas that feel like a lip balm.

When choosing a lipstick, consider:

Colour payoff
Finish
Comfort
Longevity
Hydration
Cruelty-free ingredients

Explore our full Lipstick Collection to compare different colours, finishes and cruelty-free formulas.

Different Lipstick Finishes

Matte Lipsticks

Matte lipsticks provide bold colour with little shine. They tend to last longer and create a sophisticated finish.

Satin Lipsticks

Satin finishes offer the perfect balance between matte and glossy, providing colour while remaining comfortable throughout the day.

Cream Lipsticks

Cream formulas glide onto the lips smoothly and often contain nourishing ingredients that help keep lips feeling soft.

Sheer Lipsticks

Ideal for everyday wear, sheer lipsticks provide a wash of colour while allowing your natural lip tone to shine through.

Our Favourite Lipstick Brands

Suzy

Suzy Lipsticks are known for beautiful wearable shades and comfortable formulas designed for everyday use. They're a wonderful choice if you're looking for modern colours that suit a wide variety of skin tones.

Eye of Horus

Eye of Horus combines luxurious colour with botanical ingredients inspired by ancient beauty rituals. Their lip collection offers rich pigments while remaining cruelty-free.

Ere Perez

Ere Perez focuses on naturally inspired beauty with nourishing ingredients and wearable shades. It's an excellent option for those looking for makeup that feels as good as it looks.

How to Choose the Right Lipstick

Choosing the right lipstick comes down to your lifestyle, preferences and skin tone.

For everyday wear, choose comfortable satin or cream formulas.
For events, matte lipsticks often provide longer wear.
If your lips become dry easily, nourishing formulas may feel more comfortable.
Neutral shades are versatile, while brighter colours create a statement.

Don't be afraid to build a wardrobe of lipsticks. Many people own several shades that suit different occasions, seasons and makeup looks.

Creating the Perfect Lip Routine

Beautiful lipstick starts with healthy lips.

Preparing your lips before applying colour helps lipstick glide on more evenly and improves how long it lasts.

Start with a nourishing lip balm or lip treatment to hydrate the lips. Once absorbed, define your lips using a lip liner before applying your chosen lipstick.

You can also explore our complete Lips Collection to discover lipsticks, liners, glosses and treatments that work beautifully together.

Frequently Asked Questions

What is the best lipstick brand?

The best lipstick brand depends on your preferred finish, ingredients and colour selection. Choosing cruelty-free brands that offer high-quality formulas is a great place to start.

Should I wear lip liner?

Lip liner isn't essential, but it can help define the lips and improve how long lipstick lasts.

How can I stop lipstick from drying out my lips?

Using a nourishing lip balm before applying lipstick can help keep lips comfortable throughout the day.

How long should lipstick last?

This depends on the formula. Matte lipsticks generally last longer than cream or sheer finishes, although eating and drinking will affect wear.

Finding Your Perfect Lipstick

The best lipstick is one that feels comfortable, suits your style and makes you feel confident every time you wear it. Whether you love bold colour or subtle everyday shades, building a collection of quality lip products allows you to create a look for every occasion.

Explore our full Lipstick Collection, browse our wider Lips Collection, or discover cruelty-free beauty from Ere Perez, Eye of Horus and Suzy.

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