The Home Of Cruelty Free Beauty & Wellness

GROWN ALCHEMIST

Biological Beauty

Grown Alchemist combine natural ingredients with advanced science for transformative skincare.

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Vegan

Discover our vegan options using the filter on any collection page across skincare and beauty.

Cruetly-Free

You won't find any products on Loyal Crush that are tested on animals. We are 100% cruelty free.

Wellness

Visit the wellness tab for free access to videos from makeup application to meditation and journalling.

Favourite Collections

Discover a world of endless possibilities as you explore our carefully selected cruelty free products that cater to every beauty need.

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Wellness & Inspiration Centre

Our teachers have created special classes for you to enjoy that enhance and expand your mind while learning self-care habits that can be utilised as part of an ongoing health care plan. Embrace change, wellness and compassion for your life journey as you participate in one of our online courses.

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