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How We Donate...

After you make a purchase on our website, you have the opportunity to choose from the three charities we support below. We donate $1 from every sale to support one of these much-needed charities.


We're passionate about giving back and know that you are too. That's why with every purchase made on the Loyal Crush website (no matter how big or small) we donate $1 to i=Change. Not only do we want to give back - we want you to tell us how to do it! When you checkout on Loyal Crush you'll see three options on how to invest your wonderful dollar with i=Change. You can choose from the Seabin Foundation, Greening Australia or Her Future. We believe the legacy we leave behind should be a positive one and want you to know that your purchase helps us achieve this goal.


Seabin Foundation

Over 160 million tons of plastic is produced each year to create single-use disposable items and packaging. With no established system to close the loop, this has led to over 70 years of accumulation of plastics in landfill (40%) and the environment (32%), with only 10% being recycled. Plastics end up in waterways and oceans, breaking down into ever smaller pieces called micro-plastics, well known for entering the food chain through the water, air and food that we consume. Seabin Smart Tech, similar to a rubbish bin X pool skimmer, removes floating plastics as small as 2mm, filtering 600,000L of water per day from oil and surface pollutants.

Her Future

In the male-dominated slums of Calcutta, girls come second in every way. They are rarely sent to school, and often end up forced into child marriages, child labor or sex trafficking. Even for families who do want schooling for their girls, a decent education is unaffordable. By providing education and academic tutoring, Her Future Coalition ensures that girls have the chance of breaking the cycle of poverty and exploitation by getting a quality education. Our commitment to these girls is long term. Many of the girls who begin our programs as young children have gone on to college, and are now empowered to transform their families and communities from within.

Greening Australia

Since European settlement, over 90 million hectares of land across Australia has been cleared, threatening species and the productivity of farmlands. Climate change will only exacerbate the impact with reduced rainfall, increased temperatures, droughts and more frequent extreme weather events. Greening Australia aims to restore 330,000 hectares of native trees across Australia by 2030. Drawing on the expert input of Traditional Owners, scientists and local land managers, we will plant 500 million trees and shrubs to store carbon, create quality habitat for native wildlife, and restore degraded farmland. These 500 million trees and shrubs will absorb over 1.3 million tonnes of carbon dioxide per year by 2030, and reduce atmospheric carbon pollution. This is one of the world’s largest and most ambitious ecological restoration programs.

We understand the desire to live a better life by adding meaning to everything we do.

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