Eye Of Horus Makeup | Illuminating Eyeshadows & Foundations

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Rituals - What Are They & Why Are They Important

Naturally, we all exist in a world of uncertainty, something that has been more real than ever over the last couple of years. Learning to live with life’s curveballs and not let them throw you is a...

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How To Get Turned On With These Key Products

Whether you want to engage in some intimacy with your partner or wish to empower yourself with a moment of self-pleasure, there is a multitude of ways and means to help you feel your best...

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The Benefits of Herbal Tea

People have been drinking herbal tea all over the world for thousands of centuries, and it's no wonder why...

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Defined: Candle Scents & Space Mists to Set A Mood

The power of scent is incredible. Its unique link in our minds to memory, nostalgia and feeling makes smell a completely sensory experience...

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5 Foods To Incorporate Into Your Diet To Improve Your Skin

There are many ways to invest in your skin’s health, and through your diet is one of them...

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Festival Hairstyles To Try On This Season

Get creative with colour, accessories and glitter so you can unleash your alter ego through some glamorous tresses...

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Festival Beauty Looks To Follow This Year

There are no rules when it comes to festival make-up, and we have a backstage pass for all the best beauty looks...

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Healing Eczema With Province Apothecary Healing Balm

This healing balm is made with potent plant ingredients such as Collodial Oatmeal that helps maintain and conceal moisture by creating a barrier over any dry skin, keeping the area hydrated and soo...

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Festival Pick: The Hangover Cure Smoothie

Having a bit too much fun at Splendour In The Grass? Or just feeling like a beauty boost from the inside out? Say no more! This smoothie is just the right amount of sweet, tart and pink to help...

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Natural Alternatives To Retinols

There is a myriad of choices within the natural world when it comes to Vitamin A. At Loyal Crush, we are avid lovers of making the most of what mother nature can provide in both diet and skincare...

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Contouring In Your 50s

As your skin naturally ages, it is essential to adapt to its changing needs; whether it is switching to age-defying skincare, upping your SPF application or learning new make-up techniques, there a...

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Essential Festival Items

Festival season is upon us! July means Splendour in the Grass; this is the festival at the top of every Australian musician’s wishlist, not to mention a highly sought-after destination for acts wor...

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Beauty Hack: Skincare Alternatives To Injectables

Undeniably, there is a universal desire to look young; however, getting sucked into a Peter Pan existence can be a little too easy nowadays...

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Tarot Card:

We enter the time of Capricorn. Earthly led and passionately ambitious. Ourdevil card meets us in the Capricorn full moon. The devil card has beenknown to mislead people from simply the word “devil...

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Tarot Reader Bhony Austin

where I grew up and where I live now?I grew up in a small town on the mid north coast Woolgoolga.. also known as “Woopi”It’s a small community surrounded by beautiful beaches and stunning rain fore...

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Introducing Maison Louis Marie

We are always thrilled when we come across a brand that aligns with our ethics and standards at Loyal Crush and Maison Louis Marie is a very special find.

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Contouring In Your 40's

We love mastering the art of contouring, a clever technique that can be suited to all skin types and ages. This make-up craze has come leaps and bounds over the last couple of years through online ...

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The Glass Skin Phenomenon & How To Nail It

The new phenomenon in skincare and beauty has derived from the Korean trend, aptly named ‘glass skin’. It focuses on clarifying, toning and creating layers upon layers of hydration for the ultimate...

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Backstage With LC

Lights, camera, croissants, make-up, action!

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Contouring In Your 30's

Contouring is a versatile technique that can be adapted to both products and desired effects for any age - we have some guidance on how to make the most of it in your 30s.

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Writer & Poet: Sophie Haber

Sophie is a storyteller in the many shapes and forms that mold from her passions. She is inspired by her travels, the wilderness, and the senses. The first cocoon of storytelling came through her ...

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Sensuality and Relationship Expert: Alina Rose

Alina Rose provides guidance and inspiration through coaching, activation bodywork, keynote speaking, workshops, group experiences and curation of all things luxurious for modern women who are year...

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Astrologist Patsy Bennett

Psychic medium and astrologer Patsy Bennett uses her 25+ years of expertise to offer horoscopes that are published both through Australia and internationally and creates a monthly horoscope for the...

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How Screen Time Is Aging Us & Products We Can Use To Combat It

In this day and age, we are permanently surrounded by screen time. Let’s face it, most of us wake up checking our phones, smart watches or tablets to then spend the majority of the work day in fron...

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Nutritionist - Holly Nash

A peaceful bush property near the Great Ocean Road in Victoria is the idyllic setting in which Holly spent her earlier years, before a move to the Gold Coast, to settle in her husband’s stomping gr...

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Breathing Teacher Georgia Rhodes

Working in the wellness industry came naturally for Georgia, after growing up in a nurturing family that incorporated wellness into their daily lives.

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Jenna Brown Yoga

Combining her love of yoga with a passion for helping others overcome life's turbulences, Jenna prides herself on being a realist in the wellness industry, offering a down-to-earth, relatable ...

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Contouring In Your 20’s

In your 20s, you want to establish a camera-ready look that extenuates your youthful radiance and leaves you fresh-faced...

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How To 'Bake' Your Makeup Look

We, like you, want to keep up with the trends. The latest technique allows your makeup to stay put all day (and all night), giving you a flawless complexion with minimal effort.

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3 Elixirs To Boost Energy & Overall Happiness

We decided to do a deep dive into our top three elixirs, explicitly designed to enhance your innate vitality and aid you in being the best version of yourself!

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Introducing 19-69

Inspired by the freedom, tolerance and counterculture of 1969, each scent is its own nod to the likes of John Lennon, Yoko Ono, Bowie and more!

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Self Love Series: Find Pleasure In The Little Things

It's human nature to desire happiness and to seek gratification from the things we do. Pleasure can come from all areas in life, like going for a run, lighting a new scented candle, or putting on y...

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Self Love Series: Self Love For Mums

From highs and lows, break ups, break downs, and for that honest opinion on your outfit, you can’t beat that unconditional connection between women. Nourishing each relationship is nuanced; we are ...

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How To Relieve Anxiety

Anxiety happens to all of us. It's a natural part of life and it's your body's way of responding to stress. It can be both physical and mental; the butterflies, racing heart and racing thoughts - ...

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RECIPE: Zesty Turmeric Tonic

Escape winter with this bright, immune-supporting tonic - a sip of sunshine in your day brought to you by our resident nutritionist, Holly Nash.

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RECIPE: Dreamy Adaptogenic Hot Choc

The perfect nighttime elixir to set yourself up for a wonderful sleep by our talented resident nutritionist, Holly Nash.

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5 Steps For a Good Night's Sleep

Getting a good night’s sleep is the first step to feeling fabulous. Waking up each morning feeling energised and well-rested is a great way to start the day and substantially improves so many aspec...

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How To Bake Your Makeup with RCMA Loose Powders

'Baking' refers to how you apply and set your foundation and concealer with a fine powder, essentially sealing your makeup so you can achieve a matte and flawless finish.

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Are You A Cool, Warm or Neutral Undertone?

Your skin tone is the dominant shade you identify with, traditionally fair, olive or dark. The undertone is the delicate colour that sits beneath this, which can be surprisingly different from your...

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Using Eye Make-Up To Change Eye Shape

You can make subtle or strong alterations to your appearance with even the slightest of methods - by using and understanding both light and shadow, you can make your eyes pop!

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The Beginners Guide: Natural Make-Up

Breaking down a simple sequence of staple products that work for your daily regime makes it super easy and allows you to find your signature, low maintenance look.

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Winter Escape: Three Step Cleanse

Cleansing is akin to a spiritual practice; I cleanse, therefore I am. It is a moment to freshen up first thing and a way to wash off the day before bed.

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The Best Australian Foundation & Make-Up Brushes

Flawless make-up starts with the right tools. They are integral in providing both a clean base to start and the perfect finish.

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Our Picks: The Best Tinted Lip Balm

Keeping a nourishing tinted lip balm with you on the go means you are ready for anything, including the most kissable lips.

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Lip Shades To Ignite A Summer Feel

Often seen as the icing on the cake or the cherry on top, adding a pop of colour to your lips has the ability to elevate your look from girl next door, to girl on tour; from office hour to happy ho...

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Pampering Ideas For This Mother's Day

Discover some of the finest in natural beauty at Loyal Crush and find products that will quickly become a lifelong member of your Mum’s beauty routine; allowing her to slow down, even if just for a...

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Multi-Use Makeup Products

We love nothing more than multipurpose products, something that has a specific purpose but can also be used in other useful ways to add more value to your makeup kit.

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The Benefits of Combining SPF with Vitamin C

Most people recognise Vitamin C as an incredibly vital part of our diets, especially to fight infection and maintain a healthy immune system.

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5 Products To Keep You Hydrated During Autumn

With winter only a couple of months away (how did that happen so fast?), now is the time to prep your skin for the fresher weather ahead of us. Environmental factors, such as indoor heating, wind...

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The Importance of an Autumnal Cleanse

Sometimes, it's essential to allow your body a little reset and a seasonal detox helps you flush out any lingering toxins, find your natural balance, and generally helps you feel more refreshed!St...

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Rituals - What Are They & Why Are They Important

How To Get Turned On With These Key Products

The Benefits of Herbal Tea

Defined: Candle Scents & Space Mists to Set A Mood

5 Foods To Incorporate Into Your Diet To Improve Your Skin

Festival Hairstyles To Try On This Season

Festival Beauty Looks To Follow This Year

Healing Eczema With Province Apothecary Healing Balm

Festival Pick: The Hangover Cure Smoothie

Natural Alternatives To Retinols

Contouring In Your 50s

Essential Festival Items

Beauty Hack: Skincare Alternatives To Injectables

Tarot Card:

Tarot Reader Bhony Austin

Introducing Maison Louis Marie

Contouring In Your 40's

The Glass Skin Phenomenon & How To Nail It

Backstage With LC

Contouring In Your 30's

Writer & Poet: Sophie Haber

Sensuality and Relationship Expert: Alina Rose

Astrologist Patsy Bennett

How Screen Time Is Aging Us & Products We Can Use To Combat It

Nutritionist - Holly Nash

Breathing Teacher Georgia Rhodes

Jenna Brown Yoga

Contouring In Your 20’s

How To 'Bake' Your Makeup Look

3 Elixirs To Boost Energy & Overall Happiness

Introducing 19-69

Self Love Series: Find Pleasure In The Little Things

Self Love Series: Self Love For Mums

How To Relieve Anxiety

RECIPE: Zesty Turmeric Tonic

RECIPE: Dreamy Adaptogenic Hot Choc

5 Steps For a Good Night's Sleep

How To Bake Your Makeup with RCMA Loose Powders

Are You A Cool, Warm or Neutral Undertone?

Using Eye Make-Up To Change Eye Shape

The Beginners Guide: Natural Make-Up

Winter Escape: Three Step Cleanse

The Best Australian Foundation & Make-Up Brushes

Our Picks: The Best Tinted Lip Balm

Lip Shades To Ignite A Summer Feel

Pampering Ideas For This Mother's Day

Multi-Use Makeup Products

The Benefits of Combining SPF with Vitamin C

5 Products To Keep You Hydrated During Autumn

The Importance of an Autumnal Cleanse