Axiology

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The Glass Skin Phenomenon & How To Nail It

The new phenomenon in skincare and beauty has derived from the Korean trend, aptly named ‘glass skin’. It focuses on clarifying, toning and creating layers upon layers of hydration for the ultimate...

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Backstage With LC

Lights, camera, croissants, make-up, action!

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Contouring In Your 30's

Contouring is a versatile technique that can be adapted to both products and desired effects for any age - we have some guidance on how to make the most of it in your 30s.

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Writer & Poet: Sophie Haber

Sophie is a storyteller in the many shapes and forms that mold from her passions. She is inspired by her travels, the wilderness, and the senses. The first cocoon of storytelling came through her ...

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Sensuality and Relationship Expert: Alina Rose

Alina Rose provides guidance and inspiration through coaching, activation bodywork, keynote speaking, workshops, group experiences and curation of all things luxurious for modern women who are year...

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Astrologist Patsy Bennett

Psychic medium and astrologer Patsy Bennett uses her 25+ years of expertise to offer horoscopes that are published both through Australia and internationally and creates a monthly horoscope for the...

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How Screen Time Is Aging Us & Products We Can Use To Combat It

In this day and age, we are permanently surrounded by screen time. Let’s face it, most of us wake up checking our phones, smart watches or tablets to then spend the majority of the work day in fron...

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Nutritionist - Holly Nash

A peaceful bush property near the Great Ocean Road in Victoria is the idyllic setting in which Holly spent her earlier years, before a move to the Gold Coast, to settle in her husband’s stomping gr...

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Breathing Teacher Georgia Rhodes

Working in the wellness industry came naturally for Georgia, after growing up in a nurturing family that incorporated wellness into their daily lives.

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Jenna Brown Yoga

Combining her love of yoga with a passion for helping others overcome life's turbulences, Jenna prides herself on being a realist in the wellness industry, offering a down-to-earth, relatable ...

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Contouring In Your 20’s

In your 20s, you want to establish a camera-ready look that extenuates your youthful radiance and leaves you fresh-faced...

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How To 'Bake' Your Makeup Look

We, like you, want to keep up with the trends. The latest technique allows your makeup to stay put all day (and all night), giving you a flawless complexion with minimal effort.

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3 Elixirs To Boost Energy & Overall Happiness

We decided to do a deep dive into our top three elixirs, explicitly designed to enhance your innate vitality and aid you in being the best version of yourself!

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Introducing 19-69

Inspired by the freedom, tolerance and counterculture of 1969, each scent is its own nod to the likes of John Lennon, Yoko Ono, Bowie and more!

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Self Love Series: Find Pleasure In The Little Things

It's human nature to desire happiness and to seek gratification from the things we do. Pleasure can come from all areas in life, like going for a run, lighting a new scented candle, or putting on y...

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Self Love Series: Self Love For Mums

From highs and lows, break ups, break downs, and for that honest opinion on your outfit, you can’t beat that unconditional connection between women. Nourishing each relationship is nuanced; we are ...

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How To Relieve Anxiety

Anxiety happens to all of us. It's a natural part of life and it's your body's way of responding to stress. It can be both physical and mental; the butterflies, racing heart and racing thoughts - ...

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RECIPE: Zesty Turmeric Tonic

Escape winter with this bright, immune-supporting tonic - a sip of sunshine in your day brought to you by our resident nutritionist, Holly Nash.

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RECIPE: Dreamy Adaptogenic Hot Choc

The perfect nighttime elixir to set yourself up for a wonderful sleep by our talented resident nutritionist, Holly Nash.

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5 Steps For a Good Night's Sleep

Getting a good night’s sleep is the first step to feeling fabulous. Waking up each morning feeling energised and well-rested is a great way to start the day and substantially improves so many aspec...

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How To Bake Your Makeup with RCMA Loose Powders

'Baking' refers to how you apply and set your foundation and concealer with a fine powder, essentially sealing your makeup so you can achieve a matte and flawless finish.

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Are You A Cool, Warm or Neutral Undertone?

Your skin tone is the dominant shade you identify with, traditionally fair, olive or dark. The undertone is the delicate colour that sits beneath this, which can be surprisingly different from your...

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Using Eye Make-Up To Change Eye Shape

You can make subtle or strong alterations to your appearance with even the slightest of methods - by using and understanding both light and shadow, you can make your eyes pop!

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The Beginners Guide: Natural Make-Up

Breaking down a simple sequence of staple products that work for your daily regime makes it super easy and allows you to find your signature, low maintenance look.

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Winter Escape: Three Step Cleanse

Cleansing is akin to a spiritual practice; I cleanse, therefore I am. It is a moment to freshen up first thing and a way to wash off the day before bed.

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The Best Australian Foundation & Make-Up Brushes

Flawless make-up starts with the right tools. They are integral in providing both a clean base to start and the perfect finish.

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Our Picks: The Best Tinted Lip Balm

Keeping a nourishing tinted lip balm with you on the go means you are ready for anything, including the most kissable lips.

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Lip Shades To Ignite A Summer Feel

Often seen as the icing on the cake or the cherry on top, adding a pop of colour to your lips has the ability to elevate your look from girl next door, to girl on tour; from office hour to happy ho...

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Pampering Ideas For This Mother's Day

Discover some of the finest in natural beauty at Loyal Crush and find products that will quickly become a lifelong member of your Mum’s beauty routine; allowing her to slow down, even if just for a...

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Multi-Use Makeup Products

We love nothing more than multipurpose products, something that has a specific purpose but can also be used in other useful ways to add more value to your makeup kit.

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The Benefits of Combining SPF with Vitamin C

Most people recognise Vitamin C as an incredibly vital part of our diets, especially to fight infection and maintain a healthy immune system.

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5 Products To Keep You Hydrated During Autumn

With winter only a couple of months away (how did that happen so fast?), now is the time to prep your skin for the fresher weather ahead of us. Environmental factors, such as indoor heating, wind...

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The Importance of an Autumnal Cleanse

Sometimes, it's essential to allow your body a little reset and a seasonal detox helps you flush out any lingering toxins, find your natural balance, and generally helps you feel more refreshed!St...

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An Easter Renewal: The Skincare Edit

As we find ourselves midway through the first month of Autumn, there is no better moment to make our way through some of our Loyal Crush cult favourites.

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What Are Adaptogens?

Nowadays, it's pretty common to hear a term a lot but not actually know what it really means. Adaptogens have certainly risen in popularity lately, but what exactly are they?

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Self Love Series - The Power of Setting Boundaries

When packing for your next trip, whether it's a weekend getaway or prepping for your first long haul flight in two years, finding the balance between enough and too much is critical when getting y...

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Grown Alchemist Travel Essentials

When packing for your next trip, whether it's a weekend getaway or prepping for your first long haul flight in two years, finding the balance between enough and too much is critical when getting yo...

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Recreating Oscars Beauty Looks Of 2022

We've combined the makeup products you need to recreate this year's amazing Oscar looks. From Zoe Kravitz to Kristen Stewart, we've highlighted the best neutrals and golden tones to create your own...

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Our Top Products Under $30

When putting together a daily routine of quality products that deliver, Loyal Crush rises to the challenge, promising a carefully curated collection of natural products consciously created to nour...

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Why You Need An Astrology Journal Every Day

A navigational tool for discovering our potential, acceptance of wgere we are, compassion and understanding of our human experience, and validation of our intuitive experience.It's a personal conve...

Nutritional Cleansing With Supplements & Powders

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The Many Benefits of Nutritional Cleansing

For those who are simply looking to improve their inner beauty routine, then adding vitamins and supplements can benefit your everyday diet, by increasing and introducing natural aides that you may...

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Dope Skin Co: Know Your Ingredients

Dope Skin Co are an organic, hemp based botanical skincare brand. Aussie owned and made and cruelty free!

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Grown Alchemist Detox Products Range

The latest Grown Alchemist detox range is full of antioxidants and powerful natural ingredients to help detoxify your body inside and out.

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How to Achieve a Simple Morning Routine

Some days we wake up feeling more fresh than others, and some days it’s more panda eyes than early rise!But by creating a simple, every day morning routine, we can prep our skin for the day ahead ...

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Our Top Picks in Natural Makeup

Going natural doesn’t have to stop with skincare, today there are so many great makeup options that can create whatever look you are after, whether it's understated or more impactful these clean pr...

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Girls Night In

Nothing beats a proper girl’s night in and anytime is right to put your feet up with your favourite people, or just indulge yourself and enjoy some downtime at home.

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Journey with Eunoia

It’s all about the journey. Becoming a mother is one of the most unique voyages one can go on. It is a path of change, adaptation and understanding.

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Top Tips For Your Best Skin Ever

To be able to look after your skin, understanding your individual needs is your best starting point. We are all so beautifully unique so embrace your differences and always love yourself first.

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The Benefits Of Cleansing

If you’re looking to improve your inner beauty routine, then vitamins and supplements can add benefits to your everyday diet by increasing or introducing natural aides that you may not be receiving...

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Five Steps To Healthy Hair

Maintaining healthy hair requires a little bit of research and experimentation. Not one product suits all, we have different needs, dry, frizzy, oily...and depending on the time of year, sometimes ...

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The Glass Skin Phenomenon & How To Nail It

Backstage With LC

Contouring In Your 30's

Writer & Poet: Sophie Haber

Sensuality and Relationship Expert: Alina Rose

Astrologist Patsy Bennett

How Screen Time Is Aging Us & Products We Can Use To Combat It

Nutritionist - Holly Nash

Breathing Teacher Georgia Rhodes

Jenna Brown Yoga

Contouring In Your 20’s

How To 'Bake' Your Makeup Look

3 Elixirs To Boost Energy & Overall Happiness

Introducing 19-69

Self Love Series: Find Pleasure In The Little Things

Self Love Series: Self Love For Mums

How To Relieve Anxiety

RECIPE: Zesty Turmeric Tonic

RECIPE: Dreamy Adaptogenic Hot Choc

5 Steps For a Good Night's Sleep

How To Bake Your Makeup with RCMA Loose Powders

Are You A Cool, Warm or Neutral Undertone?

Using Eye Make-Up To Change Eye Shape

The Beginners Guide: Natural Make-Up

Winter Escape: Three Step Cleanse

The Best Australian Foundation & Make-Up Brushes

Our Picks: The Best Tinted Lip Balm

Lip Shades To Ignite A Summer Feel

Pampering Ideas For This Mother's Day

Multi-Use Makeup Products

The Benefits of Combining SPF with Vitamin C

5 Products To Keep You Hydrated During Autumn

The Importance of an Autumnal Cleanse

An Easter Renewal: The Skincare Edit

What Are Adaptogens?

Self Love Series - The Power of Setting Boundaries

Grown Alchemist Travel Essentials

Recreating Oscars Beauty Looks Of 2022

Our Top Products Under $30

Why You Need An Astrology Journal Every Day

The Many Benefits of Nutritional Cleansing

Dope Skin Co: Know Your Ingredients

Grown Alchemist Detox Products Range

How to Achieve a Simple Morning Routine

Our Top Picks in Natural Makeup

Girls Night In

Journey with Eunoia

Top Tips For Your Best Skin Ever

The Benefits Of Cleansing

Five Steps To Healthy Hair