The Home Of Cruelty Free Beauty & Wellness

Loyal Crush Founder: Zoe Gordon

So, the first thing I thought when I went to add a blog about myself under the ‘crush’ section was ‘Is it ok to say I’m crushing on myself?’ Then I thought, yes! Why not? I’m all about the self-love and part of creating this website is definitely about spreading a positive self-image to the beautiful people who visit our store. So… check. Yes, definitely crushing on myself.
The second important part is offering only cruelty-free brands. I know this may seem naïve, but when I was shopping online on some of the big-name brand stores, it just didn’t occur to me that these brands would still be testing on animals. I would get the products home and after a few universal prompts (you know… brief messages from the universe that lead you to a complete an organised action) I decided to start investigating if these products were actually cruelty free by simply Googling it. I was surprised to find that they weren’t.
Now I’m in a predicament. I have this product, I paid a lot of money for it, it’s not cruelty free, and I don’t know I shouldn;t just throw the product away because it’s so wasteful. I’m in a moral bind and I decide it’s just not a good enough way to shop online and I hear from friends that they also experience this so I decide to create a place just for us… Loyal Crush (our loyal shoppers). In doing so, I hope other people will start to understand that the products they purchase are not always cruelty free – plus, they may contain harmful chemicals and wasteful packaging.

I know this may seem naïve, but when I was shopping online on some of the big-name brand stores, it just didn’t occur to me that these brands would still be testing on animals.

I also wanted to create a health centre. As someone who believes in the power of small daily rituals of self-care to help maintain happiness and well being, I wanted to create a space where everyone could enjoy those small moments to take care of yourself, because you’re worth it. So, I’m combining yoga, meditation, internal and external wellbeing in the one place. I hope you love it. I hope it brings you happiness.
Finally, I really want to support charities that support the environment and animal wellbeing. This is hugely important to me and I hope you enjoy knowing that $1 from ever order will go to a charitable donation. That way you and I can feel good knowing we’re making a small difference. Hey, maybe it will be a huge difference. I really hope so!