Cruelty-free products are those that are not tested on animals at any stage of their development. This includes both the ingredients used and the final product itself.

Opting for cruelty-free products helps protect animals from unnecessary harm and suffering. By supporting brands that do not conduct animal testing, you promote ethical practices and encourage the development of alternative testing methods.

While we do our best to offer vegan and cruelty free products, not all of our products are certified vegan and organic.

For example, in some instances, honey is used as an ingredient. Some products have a mixture of organic and non-organic ingredients.

The best way to find your favourite preference is to use the 'sort by' option on each collection page. If you select 'vegan' it will show all products that are vegan. Likewise for organic and other options available within the 'sort by' menu.

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Standard delivery is approximately:

1-2 business days to Sydney & Brisbane

2-4 business days to Melbourne & Adelaide

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4-6 business days to most regional locations

Eyes are often considered the windows to the soul. It's no wonder that makeup artists and enthusiasts alike have long been enamoured with the art of eye makeup. It's the magic wand that transforms an ordinary look into an extraordinary one. And when we delve into the world of natural, chemical-free eye makeup, it becomes not just about beauty, but also about health and well-being.

The Power of the Eyes

In any makeup routine, the eyes play a pivotal role. They can capture attention, express emotions, and convey character—all with just a flutter. The transformative power of eye makeup can be traced back to ancient civilisations, where eye paints and kohl were used not only for aesthetic purposes but also for protection against the elements. Today, the realm of eye makeup has expanded to include eyeshadows, eyeliners, mascaras, and brow products.

Natural Ingredients: The New Beauty Standard

As consumers become more aware and conscious of what goes on their skin, there's a noticeable shift towards natural and organic beauty products. This movement is not just a trend—it's a lifestyle. When it comes to eye makeup, using natural ingredients can be both beneficial and transformative.

Why Go Natural?

Safety First: The skin around our eyes is delicate and thin. Chemical-laden products can irritate the eyes and the surrounding skin. Natural ingredients, being devoid of harmful chemicals, are gentler and safer for such a sensitive area.
Nourishment: Many natural ingredients, like chamomile or jojoba oil, have nourishing properties. So, it's not just makeup; it's also a form of skincare.
Environmentally Friendly: Most natural eye makeup brands are committed to sustainable sourcing and environmentally-friendly packaging. It's beauty with a conscience.

Colours from Nature's Lap

Natural doesn't mean boring! Mother Nature is the most versatile artist, and her palette is vast. From the vibrant hues of berries and flowers to the subdued shades of clays and minerals, natural eye makeup can offer an impressive spectrum of colours. Whether you're aiming for a soft, muted look or a bold, dramatic one, nature's palette has got you covered.

The Fun Range of Eye Makeup

Eyeshadows: From matte to shimmer, natural eyeshadows are formulated to provide a smooth application, blendability, and long wear. The hues are derived from natural pigments, ensuring that your eyelids are free from synthetic dyes.
Eyeliners: Go for a precise line or a smudged, smoky look with natural eyeliners. Made without parabens or sulfates, they ensure that your eyes remain irritation-free.
Mascaras: Natural mascaras can lengthen, volumise, and curl your lashes without exposing them to harmful chemicals. Ingredients like olive oil or beeswax can also condition the lashes.
Brow Products: Define and shape your brows with products enriched with nourishing oils and waxes.

Creating a Healthy Beauty Routine

Switching to natural eye makeup can be the first step towards a holistic beauty routine. When combined with other natural skincare and makeup products, it ensures that you're treating your skin with love and care. Moreover, with each use, you're promoting sustainable beauty practices that benefit not just you, but also the planet.

Beauty, they say, is in the eye of the beholder. And with natural eye makeup, you have the tools to accentuate and highlight the beauty of the eyes in the most wholesome way. It's not just about looking good; it's about feeling good, inside out. Dive into the world of natural eye makeup and embrace a beauty routine that's kind to your skin, your health, and the environment. The eyes truly have it!