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The "Clean Girl" TikTok Trend

And how to achieve it with these key products...

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What are Pulse Points?

Where are they on our bodies? And what do they achieve?

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Biode - It’s Time For Conscious Beauty

The Australian-born beauty brand, Biode is a mover and shaker within the industry for its sustainable solutions...

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The Benefits Of Dry Brushing

Awaken your senses with the traditional Ayurvedic practice of dry brushing...

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What Is A "Moisture Sandwich" & How To Create Your Own Recipe

A ‘moisture sandwich’ is one of the latest techniques for achieving gorgeous, hydrated skin, so we wanted to break down how to master this recent culinary-inspired tactic. So get ready... It’s time...

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Body Oils That Are Key To All-Over Silky Skin

Body oils are an effortless way to achieve long-lasting results with the addition of just a single product...

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What is EFT? And what are the benefits?

EFT stands for emotional freedom technique, also known as tapping...

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How To Stop Foundation Cracking And Looking Dry

Have you ever wished your leave-the-house makeup look would remain fresh all day?

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Let's Talk Y2K Beauty & How To Achieve It

For those a little confused, Y2K is shorthand for the year 2000...

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The Classic Signs Of Combination Skin

When it comes to managing your skin type, the first step is identifying what kind of skin you have...

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Teddi Emerald - Women's Empowerment Healer

Teddi is a Byron Bay Based healer who flows teaching women's empowerment and confidence skills. She has devoted her teaching to helping women overcome self-doubt and the fear of not meeting the sta...

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How To Smudge Your Home With Ceremonial Wands

We've all learned the practice of a smudged eye, achieving that perfect smoky yet glam look every time, but what does it mean to practice smudging in your home, and what exactly is a ceremonial wand?

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The Staff Edit

Loyal Crush staff create our favourite makeup looks with resident makeup artist @makeupmaree using Loyal Crush collection makeup products.

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How To Add More Colour To Your Life

With Spring just around the corner (hooray!), now is the perfect time to inject a little pop of colour into your make-up regime...

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Tarot Card: The Empress

The empress Number 3 of the Major Arcana Element earth Planet Venus Keywords: sensual, feminine, yinThe empress is spirituality, the mystical, the mother and the healer. A cosmic mother. Fertile wi...

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Rituals - What Are They & Why Are They Important

Naturally, we all exist in a world of uncertainty, something that has been more real than ever over the last couple of years. Learning to live with life’s curveballs and not let them throw you is a...

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How To Get Turned On With These Key Products

Whether you want to engage in some intimacy with your partner or wish to empower yourself with a moment of self-pleasure, there is a multitude of ways and means to help you feel your best...

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The Benefits of Herbal Tea

People have been drinking herbal tea all over the world for thousands of centuries, and it's no wonder why...

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Defined: Candle Scents & Space Mists to Set A Mood

The power of scent is incredible. Its unique link in our minds to memory, nostalgia and feeling makes smell a completely sensory experience...

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5 Foods To Incorporate Into Your Diet To Improve Your Skin

There are many ways to invest in your skin’s health, and through your diet is one of them...

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Festival Hairstyles To Try On This Season

Get creative with colour, accessories and glitter so you can unleash your alter ego through some glamorous tresses...

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Festival Beauty Looks To Follow This Year

There are no rules when it comes to festival make-up, and we have a backstage pass for all the best beauty looks...

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Healing Eczema With Province Apothecary Healing Balm

This healing balm is made with potent plant ingredients such as Collodial Oatmeal that helps maintain and conceal moisture by creating a barrier over any dry skin, keeping the area hydrated and soo...

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Natural Alternatives To Retinols

There is a myriad of choices within the natural world when it comes to Vitamin A. At Loyal Crush, we are avid lovers of making the most of what mother nature can provide in both diet and skincare...

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Contouring In Your 50s

As your skin naturally ages, it is essential to adapt to its changing needs; whether it is switching to age-defying skincare, upping your SPF application or learning new make-up techniques, there a...

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Essential Festival Items

Festival season is upon us! July means Splendour in the Grass; this is the festival at the top of every Australian musician’s wishlist, not to mention a highly sought-after destination for acts wor...

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Beauty Hack: Skincare Alternatives To Injectables

Undeniably, there is a universal desire to look young; however, getting sucked into a Peter Pan existence can be a little too easy nowadays...

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Tarot Card: The Devil

We enter the time of Capricorn. Earthly led and passionately ambitious. Ourdevil card meets us in the Capricorn full moon. The devil card has beenknown to mislead people from simply the word “devil...

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Tarot Reader Bhony Austin

where I grew up and where I live now?I grew up in a small town on the mid north coast Woolgoolga.. also known as “Woopi”It’s a small community surrounded by beautiful beaches and stunning rain fore...

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Introducing Maison Louis Marie

We are always thrilled when we come across a brand that aligns with our ethics and standards at Loyal Crush and Maison Louis Marie is a very special find.

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Contouring In Your 40's

We love mastering the art of contouring, a clever technique that can be suited to all skin types and ages. This make-up craze has come leaps and bounds over the last couple of years through online ...

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The Glass Skin Phenomenon & How To Nail It

The new phenomenon in skincare and beauty has derived from the Korean trend, aptly named ‘glass skin’. It focuses on clarifying, toning and creating layers upon layers of hydration for the ultimate...

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Backstage With LC

Lights, camera, croissants, make-up, action!

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Contouring In Your 30's

Contouring is a versatile technique that can be adapted to both products and desired effects for any age - we have some guidance on how to make the most of it in your 30s.

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Writer & Poet: Sophie Haber

Sophie is a storyteller in the many shapes and forms that mold from her passions. She is inspired by her travels, the wilderness, and the senses. The first cocoon of storytelling came through her ...

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Sensuality and Relationship Expert: Alina Rose

Alina Rose provides guidance and inspiration through coaching, activation bodywork, keynote speaking, workshops, group experiences and curation of all things luxurious for modern women who are year...

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Astrologist Patsy Bennett

Psychic medium and astrologer Patsy Bennett uses her 25+ years of expertise to offer horoscopes that are published both through Australia and internationally and creates a monthly horoscope for the...

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How Screen Time Is Aging Us & Products We Can Use To Combat It

In this day and age, we are permanently surrounded by screen time. Let’s face it, most of us wake up checking our phones, smart watches or tablets to then spend the majority of the work day in fron...

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Nutritionist - Holly Nash

A peaceful bush property near the Great Ocean Road in Victoria is the idyllic setting in which Holly spent her earlier years, before a move to the Gold Coast, to settle in her husband’s stomping gr...

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Breathing Teacher Georgia Rhodes

Working in the wellness industry came naturally for Georgia, after growing up in a nurturing family that incorporated wellness into their daily lives.

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Jenna Brown Yoga

Combining her love of yoga with a passion for helping others overcome life's turbulences, Jenna prides herself on being a realist in the wellness industry, offering a down-to-earth, relatable ...

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Contouring In Your 20’s

In your 20s, you want to establish a camera-ready look that extenuates your youthful radiance and leaves you fresh-faced...

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How To 'Bake' Your Makeup Look

We, like you, want to keep up with the trends. The latest technique allows your makeup to stay put all day (and all night), giving you a flawless complexion with minimal effort.

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3 Elixirs To Boost Energy & Overall Happiness

We decided to do a deep dive into our top three elixirs, explicitly designed to enhance your innate vitality and aid you in being the best version of yourself!

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Introducing 19-69

Inspired by the freedom, tolerance and counterculture of 1969, each scent is its own nod to the likes of John Lennon, Yoko Ono, Bowie and more!

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Self Love Series: Find Pleasure In The Little Things

It's human nature to desire happiness and to seek gratification from the things we do. Pleasure can come from all areas in life, like going for a run, lighting a new scented candle, or putting on y...

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Self Love Series: Self Love For Mums

From highs and lows, break ups, break downs, and for that honest opinion on your outfit, you can’t beat that unconditional connection between women. Nourishing each relationship is nuanced; we are ...

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How To Relieve Anxiety

Anxiety happens to all of us. It's a natural part of life and it's your body's way of responding to stress. It can be both physical and mental; the butterflies, racing heart and racing thoughts - ...

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5 Steps For a Good Night's Sleep

Getting a good night’s sleep is the first step to feeling fabulous. Waking up each morning feeling energised and well-rested is a great way to start the day and substantially improves so many aspec...

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How To Bake Your Makeup with RCMA Loose Powders

'Baking' refers to how you apply and set your foundation and concealer with a fine powder, essentially sealing your makeup so you can achieve a matte and flawless finish.