RCMA Makeup

What Makes RCMA Different

Most makeup brands are built for mass market appeal. RCMA works differently. The Research Council of Makeup Artists has spent over 60 years developing formulas for professionals who cannot afford products that fail under lights, on camera, or through a full day of wear. Whether you are looking for RCMA makeup foundation or setting powder, the result is a range with nearly 50% pigment concentration, small batch production, and no synthetic fragrance, drying alcohol, or harsh chemical preservatives.

Every product in this collection is formulated with vegetable oils and waxes rather than synthetic fillers. A little goes a long way, which makes the per-use cost significantly lower than most mainstream alternatives despite the higher upfront price.

At Loyal Crush, RCMA is stocked because it meets the same strict ethical standards applied across everything. Professional performance, clean ingredients, rigorous formulation. No compromises.

RCMA Foundation Palettes, Liquid, and Powder

The RCMA foundation range, and in particular the RCMA foundation palette format, is what the brand is best known for. Here is how to choose the right format for your routine or kit.

• Foundation palettes: Cream-based, highly pigmented, and mixable for a precise shade match. The Custom Australian palette covers typical Australian skin tones. VK10 and VK11 suit a broader client range. The 5 Part Series is compact and travel-friendly.
• Liquid foundation: Three undertone series covering cool, neutral, and warm tones. Satin finish, no fragrance, no drying alcohol.
• Setting powder: Sets cream formulas without shifting the finish. Available in no colour, translucent, amber, and topaz.

For the full range of organic foundation makeup at Loyal Crush or to explore vegan makeup more broadly, both collections follow the same ethical standard throughout.

How RCMA Fits Into a Full Makeup Routine

RCMA is built around base makeup. Here is how to use it alongside the rest of your routine.

Start with a clean base. Apply concealers before or after foundation, depending on your coverage preference. The RCMA Liquid Concealer in N Series and G Series pairs directly with the liquid foundation in the same undertone series for a consistent finish.

Build your eye look alongside the base. An organic eyeliner and eye shadow pallette from the same clean standard rounds out the eye. Complete the eye look with mascara from the Loyal Crush range for a clean finish from base to lash. 

The 5 Part Series Highlight and Contour Palette and Cream Blush Palette sit alongside the foundation products for a full face using the same formula family. Cream on cream layers more naturally than mixing cream and powder at the base level.