Cruelty-free products are those that are not tested on animals at any stage of their development. This includes both the ingredients used and the final product itself.

Opting for cruelty-free products helps protect animals from unnecessary harm and suffering. By supporting brands that do not conduct animal testing, you promote ethical practices and encourage the development of alternative testing methods.

While we do our best to offer vegan and cruelty free products, not all of our products are certified vegan and organic.

For example, in some instances, honey is used as an ingredient. Some products have a mixture of organic and non-organic ingredients.

The best way to find your favourite preference is to use the 'sort by' option on each collection page. If you select 'vegan' it will show all products that are vegan. Likewise for organic and other options available within the 'sort by' menu.

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Eyes are often referred to as the windows to the soul, and what better way to frame them than with the perfect eyeliner? But for those leading a vegan lifestyle, not just any eyeliner will do. Vegan eyeliner offers the allure of the traditional product, without any of the animal-derived ingredients or testing. Here’s everything you need to know about vegan eyeliner, from its importance to product recommendations and application tips.

Why Vegan Eyeliner?

Before diving into the world of vegan eyeliners, it’s essential to understand why they are a pivotal part of a cruelty-free beauty routine. Traditional eyeliners can contain ingredients like beeswax, lanolin, collagen, and even guanine (a substance from fish scales that provides shimmer). Vegan eyeliners are not only free from such ingredients but also ensure that no animals were harmed or used in laboratory tests.

The Advantages of Choosing Vegan Eyeliner

Opting for vegan eyeliner isn't just a statement about animal rights—it's also a decision that impacts the environment and potentially your health. Vegan products typically have a lower carbon footprint, and since they avoid animal by-products, they can also be purer and less irritating to the sensitive skin around the eyes.

Key Ingredients to Avoid in Non-Vegan Eyeliner

To ensure you’re choosing a vegan eyeliner, look out for common non-vegan ingredients such as:

Ozokerite (or earth wax)
Guanine (derived from fish scales)
Lanolin (from sheep’s wool)
Gelatin (from animal collagen)
Beeswax
Vegan Alternatives in Eyeliner Formulas

Vegan eyeliners use plant-derived or synthetic substitutes that perform similarly or even better than conventional ingredients. Some of these include:

Candelilla or Carnauba Wax: As alternatives to beeswax, these plant waxes provide the same binding and textural properties.
Synthetic Beeswax: A lab-created substitute that mimics the thickening properties of beeswax without using animal by-products.
Natural Colorants: Iron oxides and vegetable carbon (carbon black) are used instead of guanine for color and shimmer.

How to Apply Vegan Eyeliner for Maximum Impact

Application technique is just as important as the product itself. Here’s how to make the most of your vegan eyeliner:

Start with a Clean Base: Make sure your eyelids are clean and free of oils. Use a primer to ensure your eyeliner has something to adhere to.
Sharpen Up: If you’re using a pencil liner, ensure it’s well-sharpened for a precise line.
Steady Your Hand: Rest your elbow on a surface to keep your hand steady as you apply the liner.
Begin with Dots or Dashes: Especially if you’re a beginner, starting with small dots or dashes along the lash line and then connecting them can be less daunting than drawing a straight line.
Build Thickness Gradually: Start with a thinner line and build up to your desired thickness. It’s easier to add more product than to take it away.
Perfect the Wing: If you’re going for a winged look, angle a brush or a piece of tape toward the end of your eyebrow to guide your flick.
DIY Vegan Eyeliner

If you’re into DIY beauty, you can make your own vegan eyeliner at home using a few simple ingredients. Activated charcoal powder or cocoa powder can be mixed with coconut oil to form a paste and applied with an eyeliner brush for a natural, gentle liner.

Caring for Your Vegan Eyeliner

To maintain the quality of your vegan eyeliner, ensure that you:

Cap It Tightly: This prevents the product from drying out, especially if it’s in a pen or liquid form.
Store Properly: Keep it away from direct sunlight and at room temperature to preserve its shelf life.
Sharpen Regularly: For pencil liners, regular sharpening ensures the product is clean and free from bacteria.
Conclusion

Vegan eyeliner not only aligns with ethical and environmental values but also offers high-quality beauty results. With the right product and application techniques, you can achieve a dramatic, eye-catching look that lasts all day. Remember, going vegan with your makeup doesn’t mean sacrificing performance or beauty. It’s about making mindful choices that reflect your values and contribute to a kinder world.

By embracing vegan eyeliner, you’re taking a stand for animals, your health, and the planet, one beautiful stroke at a time. As the vegan cosmetics industry continues to grow, you can look forward to even more innovative products that push the boundaries of what cruelty-free makeup can achieve.

This is the beginning of a compassionate journey into the realm of beauty, one that promises to be as fulfilling as it is kind. So, let your eyes do the talking and let them speak volumes about who you are and the change you wish to see in the world.