Cruelty-free products are those that are not tested on animals at any stage of their development. This includes both the ingredients used and the final product itself.

Opting for cruelty-free products helps protect animals from unnecessary harm and suffering. By supporting brands that do not conduct animal testing, you promote ethical practices and encourage the development of alternative testing methods.

While we do our best to offer vegan and cruelty free products, not all of our products are certified vegan and organic.

For example, in some instances, honey is used as an ingredient. Some products have a mixture of organic and non-organic ingredients.

The best way to find your favourite preference is to use the 'sort by' option on each collection page. If you select 'vegan' it will show all products that are vegan. Likewise for organic and other options available within the 'sort by' menu.

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Express shipping is $19.95 and can be expected in 1-2 business days to most locations around Australia, excluding regional areas that don't have close access to an airport. To regional areas delivery may take 2-4 days with express.

Standard delivery is approximately:

1-2 business days to Sydney & Brisbane

2-4 business days to Melbourne & Adelaide

2 business days to Sunshine & Central Coast

3-4 to Wollongong & ACT

4-6 business days to WA, NT, TAS & North QLD

4-6 business days to most regional locations

In a world where beauty intersects with ethics, vegan foundations have emerged as the front-runners for those seeking to enhance their skin without compromising their values. Vegan foundations are not only excluding ingredients derived from animals but are also committed to cruelty-free practices, ensuring that no animals were harmed in their development and testing. This comprehensive guide to vegan foundation delves into the importance of choosing vegan, the benefits for your skin and the planet, and the best products on the market for every skin type.

The Emergence of Vegan Foundations:
The shift toward vegan foundations aligns with a broader movement towards more ethical consumption. With an increased awareness of animal welfare and the environmental impact of beauty products, consumers are now demanding transparency and compassion in their cosmetics.

Why Choose Vegan Foundation?
Opting for a vegan foundation means you're not only protecting animals but also choosing healthier ingredients for your skin. Traditional foundations can contain animal-derived ingredients such as beeswax, collagen, and lanolin, which are often replaced in vegan formulas with nourishing plant-based alternatives.

The Skin Benefits of Vegan Foundation:
Vegan foundations are typically formulated with natural ingredients that are gentler on the skin, making them ideal for those with sensitive complexions. They are often rich in vitamins, antioxidants, and minerals that provide a natural, healthy glow.

Ingredients to Look for in Vegan Foundations:
A good vegan foundation will often contain a blend of botanical extracts, natural oils, and minerals. Look for ingredients like aloe vera, which offers soothing properties; jojoba oil, known for its moisturizing benefits; and cocoa butter, which helps with long-lasting hydration.

Application Tips for a Flawless Finish:
Applying vegan foundation is similar to applying any foundation, but you might find that these formulas blend more seamlessly with the use of a damp beauty sponge or a foundation brush for a more polished look.

Combining Vegan Foundation with Other Vegan Makeup:
To maintain an entirely vegan beauty routine, combine your vegan foundation with other vegan makeup products, such as blush, eyeshadow, and lipstick. This section can provide suggestions on how to build a full makeup kit with vegan options.

The Impact of Vegan Foundations Beyond Beauty:
Choosing vegan foundations has a ripple effect—reducing animal suffering, encouraging cruelty-free practices in the beauty industry, and often supporting more sustainable packaging and sourcing of ingredients.

Consumer Reviews and Testimonials:
Real-life experiences and before-and-after photos can highlight the effectiveness of vegan foundations, showcasing their ability to provide excellent coverage, lasting power, and skin benefits.

The beauty industry is rapidly evolving to be more inclusive and conscious. Vegan foundations are at the forefront of this revolution, providing ethical alternatives that don’t sacrifice quality. They are a testament to the fact that beauty and compassion can indeed coexist.