The Loyal Crush community is dedicated to solving questions such as: Are my products cruelty free? Can I trust this brand? Is the brand committed to sustainability practices, organic or non-toxic ingredients? Business owner Zoe and her team have curated the best beauty brands in Australia and internationally to ensure that what you’re using on your hair, skin and body measures up to that ethics test. Brands include names such as Orchard St, Superfeast, Ere Perez and US brands Axiology, Province Apothecary and Maison Louis Marie.“If enough of us ask these questions, this can create momentum to get big brands thinking how they can do better - and shift environmental outcomes for the planet,” Zoe explains.
LOOKING TO THE FUTURE