Cruelty-free products are those that are not tested on animals at any stage of their development. This includes both the ingredients used and the final product itself.

Opting for cruelty-free products helps protect animals from unnecessary harm and suffering. By supporting brands that do not conduct animal testing, you promote ethical practices and encourage the development of alternative testing methods.

While we do our best to offer vegan and cruelty free products, not all of our products are certified vegan and organic.

For example, in some instances, honey is used as an ingredient. Some products have a mixture of organic and non-organic ingredients.

The best way to find your favourite preference is to use the 'sort by' option on each collection page. If you select 'vegan' it will show all products that are vegan. Likewise for organic and other options available within the 'sort by' menu.

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Express shipping is $19.95 and can be expected in 1-2 business days to most locations around Australia, excluding regional areas that don't have close access to an airport. To regional areas delivery may take 2-4 days with express.

Standard delivery is approximately:

1-2 business days to Sydney & Brisbane

2-4 business days to Melbourne & Adelaide

2 business days to Sunshine & Central Coast

3-4 to Wollongong & ACT

4-6 business days to WA, NT, TAS & North QLD

4-6 business days to most regional locations

Loyal Crush: Elevating Beauty with Cruelty-Free Skincare, Makeup, and Wellness

Loyal Crush is a skincare, makeup, and wellness brand that combines ethical values with exceptional products. Offering a range of organic, toxic-free skincare, exquisite perfumes, heartfelt cards, and inspiring journals, Loyal Crush is dedicated to providing cruelty-free beauty options that prioritise the well-being of animals and the environment. With a commitment to sourcing ethically and promoting sustainable practices, Loyal Crush invites individuals to elevate their beauty routines while aligning with their values.

Cruelty-Free Skincare: Nurturing the Skin Naturally
Loyal Crush's skincare bands are crafted with care, using organic and toxic-free ingredients that nourish and rejuvenate the skin. By avoiding harmful chemicals and focusing on natural remedies, Loyal Crush ensures that their products are not only effective but also gentle on the skin and the environment.

From cleansers to moisturisers, serums to masks, Loyal Crush's skincare collection offers a comprehensive array of products to suit various skin types and concerns. Each formulation is carefully crafted with a blend of botanical extracts, vitamins, and antioxidants, harnessing the power of nature to promote healthy, glowing skin. By emphasising the use of organic ingredients, Loyal Crush ensures that their products are free from pesticides and other harmful substances, allowing users to indulge in a guilt-free skincare routine.

Makeup: Beauty without Compromise
Loyal Crush believes that beauty should not come at the expense of animals or the planet. Their makeup collection is designed to enhance natural beauty while adhering to cruelty-free principles. From foundations to lipsticks, eyeshadows to blushes, Loyal Crush offers a wide range of products that are created with compassion.

The brand is committed to using ethically sourced ingredients and ensuring that none of their products are tested on animals. With a focus on quality and performance, Loyal Crush's makeup collections deliver pigmented colours, long-lasting formulas, and a seamless application experience. Whether you prefer a subtle, everyday look or a bold, glamorous statement, Loyal Crush has options to suit every style and occasion.

Wellness: Nurturing the Mind, Body, and Soul
Loyal Crush recognises that true beauty extends beyond external appearances. To support holistic well-being, the brand offers a range of wellness products that cater to the mind, body, and soul.

Exquisite perfumes crafted from natural botanicals transport users on a sensory journey, captivating their senses and evoking positive emotions. Each perfume is thoughtfully blended to create unique and captivating scents that enhance personal expression and individuality.

In addition to fragrances, Loyal Crush offers heartfelt cards and inspiring journals that encourage self-reflection, gratitude, and mindfulness. These products serve as tools for individuals to express themselves, connect with their emotions, and cultivate a sense of inner peace.

Ethical Commitment: Kindness to Animals and the Environment
At the heart of Loyal Crush's ethos is a deep commitment to cruelty-free practices and environmental sustainability. The brand firmly believes that beauty should never be compromised at the expense of animals or the planet.

By offering a cruelty-free range, the brand empowers consumers to make conscious choices and support a compassionate approach to beauty.

Furthermore, Loyal Crush places a strong emphasis on environmental responsibility. From their product formulations to packaging choices, the brand seeks out sustainable alternatives. By utilising organic ingredients, recyclable packaging materials, and reducing waste, Loyal Crush minimises their ecological footprint and contributes to a healthier planet.

Loyal Crush sets itself apart as a skincare, makeup, and wellness brand that embraces ethical values without compromising on quality and effectiveness. With a range of organic, toxic-free skincare products, cruelty-free makeup, and wellness items, Loyal Crush invites individuals to elevate their beauty routines while staying true to their values.

By prioritising the well-being of animals and the environment, Loyal Crush serves as an inspiration to the beauty industry, demonstrating that compassion and sustainability can coexist harmoniously. Embracing Loyal Crush's offerings means indulging in products that not only enhance external beauty but also nurture the mind, body, and soul, creating a holistic approach to well-being and self-care.