Channel Your Inner Pink Princess & Embrace Barbiecore

Barbiecore may have exploded onto the beauty scene thanks to the iconic pink trend, but it's evolved into something much bigger. In 2026, it's less about dressing head-to-toe in hot pink and more about embracing playful beauty, glossy skin, soft blush, polished brows and makeup that feels unapologetically fun.

The modern Barbiecore aesthetic is wearable, feminine and full of confidence. Think glowing skin, rosy cheeks, fluttery lashes and pops of pink that brighten your complexion without looking overdone.

Whether you're recreating the trend for a special occasion or simply adding a little colour to your everyday routine, here's how to embrace your inner pink princess.

Start With Radiant Skin

Barbiecore isn't about heavy makeup—it's about luminous, healthy-looking skin.

Create a fresh complexion using products from our face makeup face collection, focusing on lightweight layers that allow your natural glow to shine through.

Well-prepared skin creates the perfect canvas for the rest of your makeup.

Bring on the Pink

Blush is the hero of this trend.

Soft pink cheeks instantly create that youthful, fresh-faced Barbie-inspired look that's currently dominating social media.

Choose a buildable vegan blush and blend it across the apples of your cheeks and slightly over the bridge of your nose for a naturally sun-kissed flush.

To complete the look, add a matching pink manicure with your favourite cruelty free nail polish.

Create Soft, Defined Eyes

Modern Barbiecore eyes are bright, lifted and softly defined rather than dramatic.

Start by shaping your brows using products from our brows collection before adding gentle definition with an eyeliner pencil.

Complete the look by exploring our range of buy eye makeup online favourites to create fluttery lashes and softly shimmering lids.

The goal is polished, pretty and effortless.

Complete the Barbiecore Look

The beauty of Barbiecore is that it doesn't have to be over-the-top.

You can embrace the trend while still keeping your makeup wearable for brunch, work or dinner with friends.

At the end of the day, remove your makeup gently using a nourishing vegan makeup remover to keep your skin healthy and glowing.

If you prefer a more understated aesthetic, our guide to Nail the Makeup No Makeup Trend shows how to create fresh, natural beauty.

And if you're just starting your makeup journey, don't miss our beginner-friendly guide to 5 Basic Makeup Tips.

Frequently Asked Questions

What is Barbiecore makeup?

Barbiecore is a playful beauty trend centred around glowing skin, pink blush, glossy lips, soft eye makeup and feminine finishes inspired by Barbie's iconic aesthetic.

Can I wear Barbiecore makeup every day?

Absolutely. Modern Barbiecore can be adapted into a subtle everyday look by using lighter applications of blush and natural eye makeup.

Is pink blush essential?

Pink blush is one of the signature elements of the trend because it creates a fresh, youthful complexion.

What colours work best?

Soft pinks, rose tones, champagne shimmer and neutral browns all pair beautifully together for a modern Barbiecore look.

Is Barbiecore still trending?

Yes. While the trend has evolved, playful pink beauty, glossy finishes and radiant complexions continue to be popular across social media and fashion.

Pretty in Pink Never Goes Out of Style

Barbiecore is about having fun with beauty while celebrating confidence, creativity and self-expression.

Whether you fully embrace the pink aesthetic or simply borrow a few elements, the trend is a reminder that makeup should always be enjoyable.

Because sometimes all it takes is a little blush—and a lot of confidence—to feel like the main character.