Hair Trends We Can Expect To See in 2026

2026 is shaping up to be the year of effortless hair. Instead of chasing overly styled looks or impossible routines, the biggest trends are focused on healthy, touchable hair that works with your natural texture—not against it.

Across TikTok, Fashion Week and celebrity beauty routines, we're seeing a shift towards glossy finishes, low-maintenance cuts and products that improve hair health rather than simply styling over damage. Think expensive-looking hair without spending hours in front of the mirror.

If you're planning a hair refresh this year, here are the biggest trends we're predicting you'll see everywhere.

Healthy Hair Becomes the Biggest Beauty Trend

The phrase "expensive hair" has become one of the biggest beauty buzzwords—and it has nothing to do with the price of your haircut.

It's all about hair that looks healthy, hydrated and naturally glossy.

That starts with quality products and a consistent routine. Choosing a nourishing shampoo, following with a natural hair conditioner and adding a weekly hair mask mask will do far more for your hair than constantly changing hairstyles.

Healthy hair has officially become the new luxury.

Low-Maintenance Styling Is In

Perfectly sculpted curls and heavily sprayed styles are taking a back seat.

Instead, expect to see:

• Soft, brushed-out waves.
• Natural texture embraced rather than hidden.
• Sleek low buns.
• Relaxed ponytails.
• Minimal styling with maximum shine.

The focus is on creating styles that feel wearable from morning to night while allowing your hair's natural movement to shine through.

A quality dry shampoo will remain one of the easiest ways to refresh these looks without starting your styling routine from scratch.

Hair Care Is Becoming Self-Care

One of the biggest shifts we're seeing is the way people approach hair care.

Instead of treating it as a chore, more people are turning their wash days into relaxing rituals. Think scalp massages, nourishing treatments and slowing down for an hour instead of rushing through the routine.

Explore our collection of hair care products or discover thoughtfully formulated vegan haircare designed to support healthy-looking hair over time.

Pair your routine with products from our body and bath collection and you've created your own at-home spa experience.

Build Your Healthiest Routine Yet

Rather than chasing every viral product launch, focus on building a routine you'll actually maintain.

Consistent cleansing, regular conditioning and weekly treatments remain the foundation of healthy hair regardless of changing trends.

If you're spending time at the beach this year, don't miss our guide to Salty, Summer Hair for practical tips on protecting your hair from the elements.

And if you're looking to simplify your routine even further, our guide to Five Steps to Healthy Hair covers the everyday habits that make the biggest difference.

Frequently Asked Questions

What's the biggest hair trend for 2026?

Healthy, glossy hair with natural movement is expected to dominate. The emphasis is shifting away from complicated styling towards hair that looks effortlessly beautiful.

Are low-maintenance hairstyles becoming more popular?

Yes. Many people are choosing styles that work with their natural texture and require less heat styling and daily maintenance.

Do I need lots of products for healthy hair?

Not at all. A simple routine built around quality shampoo, conditioner and occasional treatments is often all you need.

Will hair masks still be popular?

Absolutely. Weekly hair masks continue to be one of the easiest ways to improve hydration, softness and shine.

Is hair care replacing styling as the focus?

Increasingly, yes. Beautiful styling starts with healthy hair, which is why more people are investing in routines that improve hair health first.

The Best Hair Trend? Healthy Hair.

While hairstyles will continue to evolve, one trend looks set to stay for years to come: healthy, well-cared-for hair.

By focusing on nourishing routines instead of quick fixes, you'll create hair that looks beautiful with minimal effort—no matter what's trending next.

Because great hair never goes out of style.