The Home Of Cruelty Free Beauty & Wellness

Introducing Grown Alchemist

We are thrilled to have Australian-based brand, Grown Alchemist join the Loyal Crush family. It is awesome to parallel the same philosophy when it comes to skincare and wellness as such a highly regarded brand. Sharing an ethos that focuses upon providing natural products that deliver in their promises is what we are all about.
So who are Grown Alchemist? Founded in 2008 by brothers Keston and Jeremy, the goal was to create a clean, minimal range with an old school apothecary-style twist. Switch to modern-day and they are a well-deserved cult-favourite. Having incorporated the ever-growing concept of consumer consciousness into their formula as a brand, it has evolved organically ever since. There has never been a time where we have been more aware of what we use and consume and Grown Alchemist understands the need for innovative science-based ingredients that deter from the build-up of free radicals in our bodies.
Turning away from toxic chemicals and artificial additives to using only organic ingredients is where they stand out. Moving with the evolving world of beauty their aesthetic is a beautiful hybrid of retro-style bottles and tubes with a contemporary, matter of fact branding. There is no fuss, no perfumes or unnecessary decor, the products simply speak for themselves. Grown Alchemist stay true to the underlying message that optimum beauty comes from mother nature and holistic is the future of health.

There is no fuss, no perfumes or unnecessary decor, the products simply speak for themselves.